The Knowledge Panel and 3-Pack – What you need to do  In 2011, it was Google’s position that they wanted to get visitors off the search page and onto a website that provided the best answer to a search query as quickly as possible. That is no longer true. While Google still wants to provide the best answer to your question, that doesn’t always mean sending you to another website to find it.  More and more of Google’s updates are designed to keep users on the search engine itself. If Read more […]

Read More

Quality. With Google, it is always about quality. Low quality pages can hurt your visitor experience and SEO ranking. Google wants to show the best, most reliable and helpful web pages every time someone enters a search query.  When someone clicks on a link in the search results, Google wants them to find what they’re looking for. Such a page may receive a high quality score from Google. If a web page is deemed to be of “high quality” it is far more likely to appear nearer the top than Read more […]

Read More

We are often told that to be successful online we need to embrace content marketing.  Content marketing helps aid your site’s SEO, gives you an outlet to promote our business and gives people a reason to stay on your website. Many of us heed this advice, only to find that we get nothing out of it.  If you have taken up content marketing only to find little or no return, you’re not alone. A 2014 study from Content Marketing Trends found that just 9% of b2b marketers found their content marketing Read more […]

Read More