Google’s web.dev Scoring Tool and Your Local Business

web.dev

Web.dev is a great tool to help local businesses get to the top of a search engine page. Google’s web.dev  tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website for performance, accessibility, SEO, and best practices. Performing the audit is simple and free. Enter the URL of the website to be tested and click on “Run Read more […] […]

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2018 Local Search Ranking Factors Released

Local Search Ranking Factors

The Moz 2018 local search ranking factors study is out Updated for 2018, the Moz Local Search Ranking Study is the most comprehensive, valued study into local search. It gives a strong indication of what SEO strategies are working now and what should work in the coming year. The rankings are an aggregate of factors that leading SEO experts believe were the most important factors to consider in 2018.   So what should you be spending your time on for local search success in 2019?  Read more […] […]

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7 SEO Tools for Local Businesses

SEO Tools for Local Businesses

7 SEO tools for local businesses that want to do it themselves. If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get into the process of optimizing content for search and benefiting from the results, you’ll be happy that you did. Search Engine Optimization (SEO) is painstaking work.  That’s why many business owners leave it to a professional. But for Read more […] […]

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Local Service Ads – Are They Worth Investing In?

local service ads

Local service ads may be an affordable way to jump to the top of a Google search page. Local Service Ads is a product designed by Google specifically for local business leads.  Originally called “home service ads”, it has since grown to encompass many more services and locations. These ads work well because they target people already poised for action, local searchers. Google local service ads differ from traditional Google ads several ways: You pay only for qualified leads not clicks Read more […] […]

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Keyword Research – 5 Common Mistakes Local Businesses Should Avoid

keyword research

Keyword research is still a pivotal piece of SEO   Keyword research is one of the essential building blocks of effective SEO. If you seek organic traffic or even if you want your PPC ads to work, you need to be spot on with the choice of keywords, it’s that simple. You’re going to need to weave those keywords into the content, and possibly weave content around the keywords. Yes, there’s a difference between the two.Whatever you do, you need to begin by choosing the right keywords Read more […] […]

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Digital Marketing and Local SEO Trends in 2019

Digital trends in 2019

Local SEO will be an important component of digital marketing in 2019 2019 is still months away. But if you wish to get the better of your competitors in the coming year then you need to begin now. Knowing how digital marketing will evolve in 2019 will enable you to prepare for it right away. Digital marketing trends are always evolving and you should consider implementing those that are a good fit for our business, where your marketing is today and where you’d like it to be in the future. Staying Read more […] […]

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Local SEO – On-site or Off-site SEO?

off-site local seo

Off-site SEO is difficult but will pay dividends down the road More than 8 out of 10 consumers search for businesses using search engines. If you run a local business, then you don’t have an option but to focus on SEO – both on-site and offsite. Here’s a nice way to understand what either SEO does. On-site SEO lets you determine what you wish to rank for. Off-site SEO determines how high on the search engines your website ranks for the relevant search terms. A little thought tells us that Read more […] […]

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SEO in 2020 – A Peek into the Future

SEO in 2020 – Voice Search, Knowledge Graph and More By 2020, we will have entered an age of screen-less searches. Over the next four years, 30%-50% of our searches will be through voice and will not require a screen. – According to Garter & ComScore. That, briefly, is Google Search in 2020. Voice comes with some very distinct advantages, but will make SEO a much harder task. It is easier to utter instructions instead of typing them. Voice search returns an answer to the question instead Read more […] […]

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5 Minute Local SEO Strategies

Easy to implement local SEO strategies for virtually any business   SEO is often regarded as a mysterious dark art. Constantly evolving it can be confusing if not downright off-putting to your average small business owner. Local SEO strategies have many similarities to traditional SEO, but thanks to the fact that you are competing in your local area, not against the world, its often possible to achieve results far quicker. Fortunately there are activities local business owners can Read more […] […]

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Local SEO Checklist – Steps to Implement TODAY!

Local SEO and SEO are not the same This is the only local SEO guide that you will need to crack the local SEO code. It’s not a demanding thing to do. Just check all the boxes in this checklist and you will see the positive difference it makes to your business. Local SEO targets customers over a geographical area. If you can rank for searches related to businesses in your geographical proximity, you will attract customers. That is the idea. To rank on the Google Map Pack for results, you must Read more […] […]

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