Most businesses know that they need to be registered with Google my Business to be visible to their local audience across Google’s services.  However depending on the experience level with SEO, you may fill in your hours, phone number and basic information and leave it at that. When it comes to competing for local search real estate, there are a lot of factors that can make a difference.  Just one of those factors is the use and optimization of images. In Google’s eyes, images help to Read more […]

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Landscapers, swimming pool service companies, golf courses, ski resorts. What do they all have in common? Their businesses and activity is dictated by the season. Each of these businesses, and others, have entire months when business is not coming in. In terms of online marketing, what steps should a seasonal business take to leverage the downtime in the off season and to maximize profits when business is in season? Unfortunately, many owners of a seasonal business don’t do much at all. They exhale Read more […]

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How long should it take for your local SEO efforts to show results? One of the first questions business owners ask before starting with local SEO is “how long will it take”.  It’s important to remember that it takes time for good SEO to take effect, but exactly how long can you expect to wait before you start seeing results? There’s no “one size fits all” rule for SEO.  When you start seeing a return on investment can depend on a variety of factors, from the age of your business, Read more […]

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Small business owners and webmasters often forget SEO when building a new website The process of optimizing a website for the search engines begins with the first letters of code that get written for the site. SEO (search engine optimization) is not an afterthought. It has to be planned for and implemented from the very beginning. While many webmasters and ecommerce store owners know this, they still make mistakes. Or worse still, they ignore it. Mistakes made in implementing search engine Read more […]

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  Traditional local business directives such as the yellow pages have been in slow decline for some years now.  Instead consumers are turning online to find local businesses and local information.  They expect your typical local business to have a sophisticated online presence, on social media, in local directories and search engines. If your business isn’t there, you can’t do business with them, and chances are they’ll use a competitor instead! One of the easiest ways to increase Read more […]

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You’ve got this website, but it’s not getting you any results. What to do, what to do? Are you finding that your website isn’t generating the results you expect?  Have you invested in a website that doesn’t seem to give back to your business? There’s no doubt businesses need a website to compete today, but simply having one doesn’t guarantee you any leads of sales.       How can you get more leads from your website in 2016? Let’s take a look at some of Read more […]

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Search Engine Optimization is a process used by millions of brands worldwide.  Big or small, organizations know that to compete in today’s digital market, they need to invest in SEO.  Top brands have whole departments dedicated to improving and maintaining their search position. But despite its popularity, SEO is not without its detractors.  What would be considered a modern day staple of business marketing for some is seen as an unnecessary expense for others. Search engine optimization Read more […]

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If you want to reach more customers online, you need to be on Google.  Most businesses realize this, but aren’t taking full advantage of the tools available to them. Google My Business is a free service making it easier for businesses to “be found” on Google.  These days 4 in 5 consumers search for local information on search engines, Google My Business makes sure your business is there when they do. The service helps to promote the local information people are looking for most, such Read more […]

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If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone . It’s a common sight for today’s local businesses, you search your business name and find that instead of your website at the top, Yelp or some other directory has taken its place. Sometimes businesses can be pushed so far down the page that 5 or more directory listings appear in front. Surely if you search for your business, your website should show up first? Sites Read more […]

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Looking to improve your local search ranking? If you’re a local business with a website, you need to know about the 3 pack. Getting in the coveted 3-pack will help you reach more local customers, stand out from your competitors and get more out of search engine marketing (in less time). The 3-pack (formally known as the 7-pack to make things more confusing), is found in local Google searches (See right). If a local search returns a 3-pack, it will always appear at the top of the page, Read more […]

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