Local SEO Archives - Elvin Web Marketing

How Charity Can Boost Your Local SEO

Posted on March 19, 2019 (March 22, 2019) by Oliver Neely

Feeling charitable? Supporting a charity might just boost your local SEO. Many local businesses freely give to local charities or non-profits. They do so for many reasons; the cause is near and dear to them, an employee or family member benefits from the charity or they simply want to be good corporate citizens. There can be a side benefit to giving to a local organization, enhanced SEO. For local SEO, Google will recognize a link even if the linking organization doesn’t have clear relevance to Read more […] […]

What Local Businesses Can Learn Through Google Algorithm Updates

Posted on March 12, 2019 (March 12, 2019) by John Moffitt

Most local businesses don’t keep up with Google Algorithm updates For anyone with a business that depends on the internet for a sizable share of their customer base, the instability of their search ranking can be maddening. They’re first one day, next time they look they’re down to number 7, the next time up to 3 and the next time off the first page completely. Why can’t they just stay in one place, preferably, of course, first! The answer lies in all the Google algorithm updates . According Read more […] […]

Google Changing from Search Engine to Answer Engine

Posted on February 22, 2019 (March 15, 2019) by John Moffitt

How Google morphing to an Answer Engine affects you. I had a client call a couple weeks ago. She said “John, I’ve watched our traffic over the last few weeks and it seems to be down”. I asked her if the calls were still coming in. She said,” Oh yes, we’re getting calls, just not as much traffic”. After we hung up, I thought to myself “It’s happening”. Anyone who follows Google as closely as we do know that Google is repositioning itself to be an answer engine rather than just Read more […] […]

Google’s web.dev Scoring Tool and Your Local Business

Posted on January 21, 2019 by John Moffitt

Web.dev is a great tool to help local businesses get to the top of a search engine page. Google’s web.dev tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website for performance, accessibility, SEO, and best practices. Performing the audit is simple and free. Enter the URL of the website to be tested and click on “Run Read more […] […]

2018 Local Search Ranking Factors Released

Posted on December 6, 2018 by Oliver Neely

The Moz 2018 local search ranking factors study is out Updated for 2018, the Moz Local Search Ranking Study is the most comprehensive, valued study into local search. It gives a strong indication of what SEO strategies are working now and what should work in the coming year. The rankings are an aggregate of factors that leading SEO experts believe were the most important factors to consider in 2018. So what should you be spending your time on for local search success in 2019? Read more […] […]

7 SEO Tools for Local Businesses

Posted on December 2, 2018 by John Moffitt

7 SEO tools for local businesses that want to do it themselves. If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get into the process of optimizing content for search and benefiting from the results, you’ll be happy that you did. Search Engine Optimization (SEO) is painstaking work. That’s why many business owners leave it to a professional. But for Read more […] […]

Local Service Ads – Are They Worth Investing In?

Posted on November 23, 2018 (November 23, 2018) by Oliver Neely

Local service ads may be an affordable way to jump to the top of a Google search page. Local Service Ads is a product designed by Google specifically for local business leads. Originally called “home service ads”, it has since grown to encompass many more services and locations. These ads work well because they target people already poised for action, local searchers. Google local service ads differ from traditional Google ads several ways: You pay only for qualified leads not clicks Read more […] […]

Keyword Research – 5 Common Mistakes Local Businesses Should Avoid

Posted on November 21, 2018 by John Moffitt

Keyword research is still a pivotal piece of SEO Keyword research is one of the essential building blocks of effective SEO. If you seek organic traffic or even if you want your PPC ads to work, you need to be spot on with the choice of keywords, it’s that simple. You’re going to need to weave those keywords into the content, and possibly weave content around the keywords. Yes, there’s a difference between the two.Whatever you do, you need to begin by choosing the right keywords Read more […] […]

Digital Marketing and Local SEO Trends in 2019

Posted on October 23, 2018 (November 5, 2018) by John Moffitt

Local SEO will be an important component of digital marketing in 2019 2019 is still months away. But if you wish to get the better of your competitors in the coming year then you need to begin now. Knowing how digital marketing will evolve in 2019 will enable you to prepare for it right away. Digital marketing trends are always evolving and you should consider implementing those that are a good fit for our business, where your marketing is today and where you’d like it to be in the future. Staying Read more […] […]

Local SEO – On-site or Off-site SEO?

Posted on August 17, 2018 (August 17, 2018) by John Moffitt

Off-site SEO is difficult but will pay dividends down the road More than 8 out of 10 consumers search for businesses using search engines. If you run a local business, then you don’t have an option but to focus on SEO – both on-site and offsite. Here’s a nice way to understand what either SEO does. On-site SEO lets you determine what you wish to rank for. Off-site SEO determines how high on the search engines your website ranks for the relevant search terms. A little thought tells us that Read more […] […]