Google’s web.dev Scoring Tool and Your Local Business

web.dev

Web.dev is a great tool to help local businesses get to the top of a search engine page. Google’s web.dev  tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website for performance, accessibility, SEO, and best practices. Performing the audit is simple and free. Enter the URL of the website to be tested and click on “Run Read more […] […]

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SEO Spam and Local Search Ranking

SEO Spam

Is Your Business a Victim of SEO Spam? SEO spam is an example of negative SEO that blackhat SEO practitioners can deploy successfully against competitors and sometimes, even for their clients. When discovered by the search engines, the activity invites penalties. These could range from plummeting rankings to a sitewide ban. You can face a loss of income and many lost opportunities. Often, you have to rebuild your online reputation from scratch. SEO spam is insidious, it’s a sneak attack. Read more […] […]

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2018 Local Search Ranking Factors Released

Local Search Ranking Factors

The Moz 2018 local search ranking factors study is out Updated for 2018, the Moz Local Search Ranking Study is the most comprehensive, valued study into local search. It gives a strong indication of what SEO strategies are working now and what should work in the coming year. The rankings are an aggregate of factors that leading SEO experts believe were the most important factors to consider in 2018.   So what should you be spending your time on for local search success in 2019?  Read more […] […]

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Keyword Research – 5 Common Mistakes Local Businesses Should Avoid

keyword research

Keyword research is still a pivotal piece of SEO   Keyword research is one of the essential building blocks of effective SEO. If you seek organic traffic or even if you want your PPC ads to work, you need to be spot on with the choice of keywords, it’s that simple. You’re going to need to weave those keywords into the content, and possibly weave content around the keywords. Yes, there’s a difference between the two.Whatever you do, you need to begin by choosing the right keywords Read more […] […]

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How will Google+ shutting down affect SEO?

Google plus and SEO

Google is shutting down Google+. The shutdown will happen in a phased manner, and the deadline for the final closure is August 2019. Note that it will continue to work as an intra-company network even after August 2019. What does the shutting down of Google+ mean for your business’s SEO? You probably know the answer to this yourself. Google+ was owned by the search engine giant and any social signals sent out by Google+ were expected to deliver strong SEO benefits. But that didn’t quite Read more […] […]

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Local SEO – On-site or Off-site SEO?

off-site local seo

Off-site SEO is difficult but will pay dividends down the road More than 8 out of 10 consumers search for businesses using search engines. If you run a local business, then you don’t have an option but to focus on SEO – both on-site and offsite. Here’s a nice way to understand what either SEO does. On-site SEO lets you determine what you wish to rank for. Off-site SEO determines how high on the search engines your website ranks for the relevant search terms. A little thought tells us that Read more […] […]

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What is Google’s Mobile First Index?

Google’s mobile first index was launched in 2015 and the full roll-out started at the beginning of 2018.  Now Google indexes the mobile version of websites before the desktop version.  If there is no mobile version the desktop index still comes into play; that’s why it is known as the ‘Mobile First Index’.   The mobile first index has a number of implications for website owners.  Simply put Google is grading your website based on the mobile version.  When Read more […] […]

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SEO in 2020 – A Peek into the Future

SEO in 2020 – Voice Search, Knowledge Graph and More By 2020, we will have entered an age of screen-less searches. Over the next four years, 30%-50% of our searches will be through voice and will not require a screen. – According to Garter & ComScore. That, briefly, is Google Search in 2020. Voice comes with some very distinct advantages, but will make SEO a much harder task. It is easier to utter instructions instead of typing them. Voice search returns an answer to the question instead Read more […] […]

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Local Small Business – 5 SEO Tips for 2018

SEO Trends That Will Impact Your Local Small Business in 2018 Search Engine Optimization (SEO) is more challenging than ever. We’re an SEO company and we work primarily with local small businesses. Since Thanksgiving, there has been no less than four search algorithm changes from Google. Companies that do what we do have reported large variances in search results for the websites they track over the last several weeks.  We’ve seen the variances too but we’re happy that our websites are, Read more […] […]

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Ten Link Building Strategies For Local Businesses

Link building is difficult but here are steps local small businesses can take to improve their search ranking. Link building is one of the most difficult, and beneficial, aspects of SEO. It requires persistence and planning to run a link building campaign well. But if you’re a small business with a limited budget for SEO, how can you build enough quality links to make a difference in your business? There are some ways and here they are. Reciprocal Linking – I’ll link to you if you link Read more […] […]

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