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In the past SSL certificates were used mainly by large e-commerce organizations who conduct thousands of online sales every day. However SSL certificates are now being used by businesses of all sizes to keep their customers data safe and indicate an increased level of trust. More than 43% of small businesses targeted by hackers The threat from cybercrime is not going away any time soon, in fact they’re on the rise with a dramatic rise in attacks over the 5 years.  One study by security experts Read more […]

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Landscapers, swimming pool service companies, golf courses, ski resorts. What do they all have in common? Their businesses and activity is dictated by the season. Each of these businesses, and others, have entire months when business is not coming in. In terms of online marketing, what steps should a seasonal business take to leverage the downtime in the off season and to maximize profits when business is in season? Unfortunately, many owners of a seasonal business don’t do much at all. They exhale Read more […]

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How long should it take for your local SEO efforts to show results? One of the first questions business owners ask before starting with local SEO is “how long will it take”.  It’s important to remember that it takes time for good SEO to take effect, but exactly how long can you expect to wait before you start seeing results? There’s no “one size fits all” rule for SEO.  When you start seeing a return on investment can depend on a variety of factors, from the age of your business, Read more […]

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Small business owners and webmasters often forget SEO when building a new website The process of optimizing a website for the search engines begins with the first letters of code that get written for the site. SEO (search engine optimization) is not an afterthought. It has to be planned for and implemented from the very beginning. While many webmasters and ecommerce store owners know this, they still make mistakes. Or worse still, they ignore it. Mistakes made in implementing search engine Read more […]

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Penguin 4.0 is Live For the uninitiated, Google released search algorithm update Penguin 1.0 in April of 2012. It was designed to clean up Google search pages that had been littered by spammy websites. Spammy sites are marked by keyword packed, worthless content that has no practical or informative use to the visitor.  Google’s goal has always been to show the best, most useful results on their search pages. Penguin, and its predecessor Panda, have effectively relegated these spammy sites to Read more […]

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Google Image Search is a vastly underrated search platform The short answer to the question posed in the title of this post is that everyone can benefit from ranking in Google image search. If you have a website or a blog, then with a little due diligence you can generate very useful supplementary traffic via Google image search. And if you can rank for a search term on Google image search, then your website will likely experience a surge of traffic. If you rank for more than one such term, image Read more […]

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You’ve got this website, but it’s not getting you any results. What to do, what to do? Are you finding that your website isn’t generating the results you expect?  Have you invested in a website that doesn’t seem to give back to your business? There’s no doubt businesses need a website to compete today, but simply having one doesn’t guarantee you any leads of sales.       How can you get more leads from your website in 2016? Let’s take a look at some of Read more […]

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Search Engine Optimization is a process used by millions of brands worldwide.  Big or small, organizations know that to compete in today’s digital market, they need to invest in SEO.  Top brands have whole departments dedicated to improving and maintaining their search position. But despite its popularity, SEO is not without its detractors.  What would be considered a modern day staple of business marketing for some is seen as an unnecessary expense for others. Search engine optimization Read more […]

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We all know the impact of a bad review, but as local search continues to grow, what about their importance in SEO? Do reviews make a difference to your search ranking? Since Google introduced their Pigeon Algorithm, reviews have become increasingly important in SEO. Take a look at the first page of a local search, those at the top typically feature more reviews than the rest, there’s a reason for that. Good reviews are like a vote of confidence in your business.  They tell search engines Read more […]

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Wondering why your website isn’t appearing in Google?  Today we’re going to look at some of the reasons your website might not appear in the search results & what you can do to fix the problem. If your website is not in Google, don’t panic! It is usually something simple that can easily be fixed.   1. Your Website is Too New This is one of the most common problems website owners face.  If your site is new it won’t automatically appear in Google until you tell them about it! Read more […]

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