How to Build an Effective Landing Page

A strong landing page can bring huge rewards for your business

A strong and effective landing page is one that converts visitors into customers and helps your business grow. But creating it is easier said than done. You have to consider many things when thinking about your landing page design. Included in that list are headlines, designs, call to action, and a lot more. Fortunately, we’re here to share how to create an effective landing page for your PPC campaign or website.

Are all landing pages the same?

The simple answer is no. Target audience, primary function, and other factors can be all different for landing pages. For example, the landing pages for an insurance site and restaurant site will have significant differences. It’s not a one-size-fits-all process.

 

The Difference Between a Lead Generation and a Sales Landing Page Design

This can be self-explanatory, but it’s still necessary to discuss this topic to understand landing pages better. A landing page for lead generation is for…well, generating leads for your business. On the other hand, sales landing pages are made for making purchases. There are also SaaS (software as a service) landing pages where the main goal is to give free consultation or free trials to visitors.

 

Best practices for creating an effective landing page

While it’s true that not all landing pages are the same, there are unifying elements that you can use to assure that your landing page design is done right. Here are some points to keep in mind.

 

1. Use a clean, eye-catching, and simple design

Your landing page’s primary goal is to convince the visitors to do what you’re asking them. Whether it’s making a purchase or downloading a free eBook, all of the elements on the landing page should help you to achieve that primary goal. Make sure to give enough white spaces, big fonts, and bullet points for better readability and visuals. Images and videos are also great elements that you can add to your landing page. Lastly, it’s important to remember to use colors that will make a big contrast between your landing page’s background and contents. In this way, you’re making it easier for the visitors to convert.

 

2. Put the essential attributes front and center

When it comes to asking your visitors to convert, you must give the vital information they need. But only the necessary information, nothing more. Why? With too many details on your landing page, visitors might get overwhelmed. On the other hand, too little information will not convince them tp move forward with a purchase or download. Let them know how they will benefit from your product or service. Appeal to the visitors’ pain points and give them solutions to their challenges. Highlight the features that will increase the chances of conversion. 

3. A good landing page design needs a compelling headline

This is a no-brainer, but we would like to emphasize its importance. The headline is the first thing that visitors will see on your landing page. It’s crucial to have a powerful headline that will catch their attention and encourage them to stay. Take the time to come up with a strong headline, and the results will be positive.

 

4. Don’t forget about resolutions and screen sizes

Not all people have the latest computer screens. And for some, they prefer to use their mobile phones. It’s essential to create a landing page that will work with different screen sizes. This will help potential customers have a positive experience on your landing page.

5. Utilize trust signals in your landing page design

Trust signals can be a great addition to your landing page design. They encourage visitors to act and convert. It can be testimonials, statistics, trust badges, and more. The main goal is to let them know that other people have derived value from your product or service. This will also make it easier for your visitors to give your brand a chance.

 

6. Have a clear call to action

Last but definitely not least, it’s essential to have a clear call to action. No distractions are allowed. What do you want them to do? What’s your request? Make sure to display the CTA clearly, and this will lead to better conversion rates. 

 

What CTAs Deliver the Best Results?

When it comes to creating CTAs, it’s best to stick with the tried and tested methods. For starters, it’s suggested to use a button for your CTA. Use persuasive verbs instead of “Submit.” Make sure that your copy for the CTA itself is exciting and compelling. Lastly, use colors to make your CTA stand out from the rest of the content on the page.