User experience is how a user feels while interacting with your website. The website should look organized, inviting, and friendly. It’s unlikely a user will return after an unexceptional first visit. If you improve your website for function and content, the benefits will be great. The advantages of a good user experience are many. They include higher user engagement, improved customer loyalty, increased conversion and sales, improved brand reputation, and a high ROI. By improving the accessibility, useability, and efficiency of user interaction with your website, you can reap these benefits.
Here are six things you can do to improve your website user experience:
Optimize your page loading time
A one-second delay in page loading makes page views drop by 11% and conversion rates by 7%. the website loading time is 1-3 seconds, the bounce rate probability is only 32%. An additional second of loading time triples the user bounce rate. This means, the faster a page loads, the better the user engagement.
If you don’t want visitors to abandon your website, consider optimizing the page loading speed. Some things you can do to reduce the page loading times:
- minimizing code such as CSS, Javascript, and HTML
- image optimization
- enabling compression
- reducing redirects.
Ensure clear navigation
It is extremely important to implement clear and concise site navigation. The language on the navigation headings should be easy to understand. Make your site more accessible by having an intuitive layout. Do not use tiny menus that get lost on a big screen. Use large icons, put menus in familiar locations (home in the left-most corner and contact at the right-most corner). Use contrasting colors for links, and leverage visual communication. Check your website analytics and see where the users head after they land on your website. Then use the information to redesign your navigation structure.
Ensure that your website is responsive on all devices
85% of users want a mobile experience that’s as good as a desktop. In a survey, 52% of people say a bad mobile experience makes them lose faith in a company. 53% of mobile users abandon sites that take over 3 seconds to load. So, it is extremely important that your improve your website mobile experience.
Choose a mobile-responsive theme from the very onset. Your navigation structure should also be designed keeping mobile users in mind. It is hard to navigate through cluttered menus on a mobile device. To make navigation easier and to offer a better mobile experience, create a lot of submenus. That will mike it easier for users to navigate to the right pages on a mobile device. Considering the small screens of mobile devices, offer ample spacing so that users can easily click on the right tabs.
Improve your website aesthetics
While functionality is extremely important, you cannot overlook the importance of aesthetics in user experience design. The first thing that a visitor notices on the website is the aesthetics. The design should be neat, uncluttered, and eye-catching. A website with good functionality and no design will not be as successful at engaging the customers as you would expect. Follow the color psychology and use color pallets that match your company’s branding.
Make your website searchable
A simple way to help your customers find what they are looking for is by adding a search bar on your website. Moreover, a search bar can help you keep visitors on your website longer. It also helps you understand what people want from you.
Do you think your website offers a great user experience? Let us run some analytics and give you insights into how your website is performing and how you can make it work better for you. Get in touch with us now to know more.