In today’s hyper-competitive digital marketplace, an effective design and execute paid advertising campaign can drive traffic, boost sales and increase the brand’s presence and recognition. Moreover, in the current online landscape, organic reach is becoming increasingly difficult, so paid advertising in 2022 proves to be an effective marketing strategy.
We are sure you have heard stories of people completely failing at paid ads or even losing money on them. However, the reality is that you love it or hate it, you cannot ignore it. In order to get desired results from your paid advertising campaign, you need someone to carefully and skillfully design and execute the campaign for you. No wonder it still remains one of the most effective ways to promote business online. Here is the evidence:
- 68% of marketers state that paid advertising is “very important” or “extremely important” to their overall marketing strategy.
- Mobile advertising spending is expected to surpass $240 billion dollars by 2022.
- Paid advertising returns $2 for every $1 spent-a 200% ROI rate
- Traffic brought through PPC advertising yields 50% more conversions than organic advertising
- 65% of people click on ads when making purchases online
In short, if you have been wondering whether paid advertising is still relevant in 2022, the answer is a big YES!! Paid ads are a vital part of any growth-oriented, robust, and aggressive marketing plan. Paid ads put your products or services right in front of your target audience, who might not otherwise find them organically. While it is true that paid advertising is becoming expensive and more difficult by the day but proper marketing research can help you target your ads correctly and get the most from your advertising dollars.
Today, there are over 300 million smartphone users in the United States. The number has been growing year on year. So, you can no longer depend on traditional advertising methods. Paid advertising on various digital media will remain a potent weapon in the hands of all modern marketers for years to come.
Top PPC trends 2022
Here are the top expert-recommended paid advertising trends businesses should focus on in 2022:
Video Ads
Video is the king and will continue its reign in the years to come. Video ads are super effective when it comes to aesthetic appeal, business reach, and lower costs. If you want to give a solid boost to your paid advertising campaign, add video ads to the mix.
Audience Targeting
Google ads let you target audiences and choose who you want to see your ads. If you are not taking advantage of this feature, it is high time you do so. You can also lawyer audiences, which means you can use both demographic targeting and keyword targeting together. This allows you to create highly effective and relevant ads.
Go Social
We have dedicated several blog posts trying to highlight the importance of social media for businesses today. You can no longer afford to ignore social media in your paid advertising strategies. It is necessary for marketers to focus on ads for social media platforms.
Mobile friendly options
In order to launch effective and successful paid advertising campaigns in 2022, you must take mobile platforms seriously. With the majority of people accessing the internet on smart devices, nearly 70% of paid search impressions occur on mobile platforms. So, it is important to tailor your campaigns for these platforms.
Alternative platforms for paid advertising in 2022
Google and Facebook are the first names that crop up when it comes to paid advertising or Pay Per Click (PPC). However, with more people spending time on other platforms such as LinkedIn, Quora, Amazon, and others, marketers should leverage these platforms as well.
Need help managing your paid advertising campaign? Get in touch with our team now.