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In the past SSL certificates were used mainly by large e-commerce organizations who conduct thousands of online sales every day. However SSL certificates are now being used by businesses of all sizes to keep their customers data safe and indicate an increased level of trust. More than 43% of small businesses targeted by hackers The threat from cybercrime is not going away any time soon, in fact they’re on the rise with a dramatic rise in attacks over the 5 years.  One study by security experts Read more […]

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More and more marketers are turning to video to engage with their audience.  Who wants to read through massive blocks of text anyway?  Video takes up the whole screen on a mobile device, so you can almost guarantee you’ve got your audience’s attention.  Did you know for example that 70% of Youtube views come from mobile devices? Having an explainer video on your website can reduce confusion, increase trust and encourage people to take action. Did you know for example that Tweets with videos Read more […]

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When designing a new website or bringing life to an old one, eye catching visuals and something that represents your brand are key.  A website should clearly show what it is you do and encourage people to take action, whether that’s give you a call or fill a form on your site.  That’s all very well if you have traffic coming to your website, but if you’re building a company website for the first time, can you guarantee a constant influx of traffic? Businesses know they need a company website Read more […]

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How a start up can leverage a social media marketing campaign When it comes to social media marketing, startups, especially those that are operating on a limited budget, can use all the help they can get. A well run social media campaign can help a new business drum up interest, generate customers, and make sales. Social media offers an avenue for startups to capture some space in the minds of their audiences and from there make their way to their wallets. Startups have an important advantage. Read more […]

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Online Marketing , Uncategorized
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There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online.  They know that to be seen as a serious contender in today’s market, they need to not online have a presence on the internet, but be active in their online marketing efforts. Buy simply being online isn’t enough to guarantee an increase in business. Have you invested in web marketing but are yet to see any results?  YOUR NOT ALONE!   Why Your Web Marketing Isn’t Read more […]

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Are you looking for an alternative to Google Adwords?  Looking to get more out of your PPC budget?  Today we’re looking at how Bing can be a worthwhile opportunity for your business and the reasons you might use Bing Ads Instead of Google Adwords. With cheaper cost per click & less competition on average, Bing is a serious contender against the market leader Google AdWords.  Although Bing remains the second largest search engine after Google, it’s often forgotten about by marketers. Should Read more […]

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Online Advertising , Search Engine Optimization , Uncategorized
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So you’re a small business person who recently realized that putting a webpage online is the best way for you to advertise your business and get new customers. You worked hard and/or paid good money to get the site up and running. It’s been a while now and still you have no new business. Your site is hard to find, and even when people do find it, they don’t call, write or seek to contact you. What is wrong?  Where are all the customers? Most business people overlook Search Engine Optimization. Read more […]

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Online Advertising , Online Reviews , Search Engine Optimization , Uncategorized
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Recently Google replaced Google Places with Google+ Local. One of the goals Google had in making the switch was to provide a platform where Google users can impact search results through their online reviews. Reviews are gaining importance in the way search engines locate you. Through Penguin, Panda, and Venus, Google has put the local into Local search. One of the main goals of the February updates was to help searchers with “more locally relevant predictions”.  One of the criteria Google now Read more […]

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Google Places is gone. It is being replaced by Google+  Local. This is the latest move by Google to integrate Google Plus with more features that allow users to interact and network. Google+ was launched in 2011. It initially generated considerable optimism as a social network that could threaten social media leader Facebook. However, once broad-scale access to Google + was available, usage statistics failed to match the pre-launch hype. By integrating local search and reviews, Google Plus hopes Read more […]

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