Link building is difficult but here are steps local small businesses can take to improve their search ranking. Link building is one of the most difficult, and beneficial, aspects of SEO. It requires persistence and planning to run a link building campaign well. But if you’re a small business with a limited budget for SEO, how can you build enough quality links to make a difference in your business? There are some ways and here they are. Reciprocal Linking – I’ll link to you if you link Read more […]

Read More

The Knowledge Panel and 3-Pack – What you need to do  In 2011, it was Google’s position that they wanted to get visitors off the search page and onto a website that provided the best answer to a search query as quickly as possible. That is no longer true. While Google still wants to provide the best answer to your question, that doesn’t always mean sending you to another website to find it.  More and more of Google’s updates are designed to keep users on the search engine itself. If Read more […]

Read More

Google posts makes it quick and easy to display custom text, video, images and events next to your Google business listing.  The feature is exclusive for businesses with a local listing on Google maps/places. Where does a Google post appear? Your post is shown with your business information when someone searches your business name, and beneath your listing people select your business from Google maps. Sure people are only going to see your post if they explicitly search or click on your business Read more […]

Read More

More and more marketers are turning to video to engage with their audience.  Who wants to read through massive blocks of text anyway?  Video takes up the whole screen on a mobile device, so you can almost guarantee you’ve got your audience’s attention.  Did you know for example that 70% of Youtube views come from mobile devices? Having an explainer video on your website can reduce confusion, increase trust and encourage people to take action. Did you know for example that Tweets with videos Read more […]

Read More

When designing a new website or bringing life to an old one, eye catching visuals and something that represents your brand are key.  A website should clearly show what it is you do and encourage people to take action, whether that’s give you a call or fill a form on your site.  That’s all very well if you have traffic coming to your website, but if you’re building a company website for the first time, can you guarantee a constant influx of traffic? Businesses know they need a company website Read more […]

Read More

How a start up can leverage a social media marketing campaign When it comes to social media marketing, startups, especially those that are operating on a limited budget, can use all the help they can get. A well run social media campaign can help a new business drum up interest, generate customers, and make sales. Social media offers an avenue for startups to capture some space in the minds of their audiences and from there make their way to their wallets. Startups have an important advantage. Read more […]

Read More

There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online.  They know that to be seen as a serious contender in today’s market, they need to not online have a presence on the internet, but be active in their online marketing efforts. Buy simply being online isn’t enough to guarantee an increase in business. Have you invested in web marketing but are yet to see any results?  YOUR NOT ALONE!   Why Your Web Marketing Isn’t Read more […]

Read More

Are you looking for an alternative to Google Adwords?  Looking to get more out of your PPC budget?  Today we’re looking at how Bing can be a worthwhile opportunity for your business and the reasons you might use Bing Ads Instead of Google Adwords. With cheaper cost per click & less competition on average, Bing is a serious contender against the market leader Google AdWords.  Although Bing remains the second largest search engine after Google, it’s often forgotten about by marketers. Should Read more […]

Read More

So you’re a small business person who recently realized that putting a webpage online is the best way for you to advertise your business and get new customers. You worked hard and/or paid good money to get the site up and running. It’s been a while now and still you have no new business. Your site is hard to find, and even when people do find it, they don’t call, write or seek to contact you. What is wrong?  Where are all the customers? Most business people overlook Search Engine Optimization. Read more […]

Read More