Ranking in Google Maps is not the same as ranking organically
Do you need help getting your business noticed on Google Maps? Do you feel your competitors are always one step ahead of you in the search rankings? Well, fear not! This article will reveal five hacks to boost your business into the coveted Google Maps Pack. There are over 3 billion daily searches. Also, 46% of all Google searches are local. Therefore, appearing in the top three results on Google Maps is crucial. Any company looking to attract customers within their area must appear here.
But how do you achieve this? These five hacks will give you the tools to increase Google Maps’ visibility.
Optimize Your Google Business Places Listing
You want to optimize your business listing on Google Business Places, right? Businesses must appear in the top three results of the Google Maps Pack. So, how can you do this? First, you must update all your Google My Business listing information. These can be your website URL, business address, and phone lines. It also includes hours of operation and photos. By doing so, customers will better understand what your business offers.
Next, use relevant keywords within the description section of your listing. This lets search engines understand what type of services or products you offer.
Use Local Keywords in Your Website and Content Marketing
Are you tired of your business not showing up in the Google Maps Pack, no matter how hard you try? Using local keywords in your content marketing can help you get there. Incorporating local keywords into your online presence is vital. It increases the chances of appearing higher in search results for people in your area. This means including phrases like “best restaurant in [city]” on your website and in blog posts. This also helps establish credibility as a local business.
Build Local Citations
Imagine your business as a house. Think of your website as the front door and your social media presence as the backyard. But what about the surrounding neighborhood? That’s where building local citations comes in.
A “citation” is simply a mention of your business on another website. Think Yelp, Yellow Pages, and other similar platforms. Your NAP information must be accurate and consistent across these sources. This makes Google rank you higher for local search queries.
Use Google Maps Embed API
One remarkable feature of the Embed API is that it lets businesses customize how their location appears on maps. You can choose which map controls appear. These can be zoom buttons or street view or set a default zoom level. This helps make your listing stand out in search results.
Another benefit of the Embed API is that it improves the accuracy of your location data. When users search for businesses near them, Google considers proximity and relevance. These are important in determining which listings appear in local packs.
Use Google Posts
Google Posts lets businesses publish short updates on their Google Business Places listing. These posts appear below your contact information and reviews. This makes them highly visible to potential customers. This feature lets you share news about promotions or new products/services.
But why stop at one post? Use this feature to update your Google Business Places page regularly. Update it with fresh content to keep customers engaged and returning for more.
Google Maps is the fasted way to new business on the internet
So, there you have five effective hacks to get your business in the Google Maps pack. Optimize your Google My Business listing, use local keywords, and build local citations. You can also utilize the Google Maps Embed API and post on Google Posts. These tips can increase your chances of appearing in the coveted three-pack results.