The e-commerce arena is growing by leaps and bounds. In this day and age it’s important to know the signs that your e-commerce website is becoming obsolete. You need to understand when your e-commerce site website needs a facelift.
By 2026, 24% of retail purchases are expected to take place online. With the number of e-commerce websites increasing by the day, there’s a constant fight for customers’ time and money. When a potential customer visits an online store, they tend to make snap decisions about the product, service, or brand. They often make decisions within a few minutes after logging on. As an e-commerce website owner, you only have those few moments to make an impression.
Your e-commerce website should offer an easy and intuitive shopping experience. It should flow naturally from landing on your homepage to the final checkout. It should be aesthetically pleasing and provide a personalized experience. If your e-commerce site offers anything less, you should consider upgrading it.
Here are some signs that your e-commerce site needs a facelift.
It looks dated
The most obvious sign that your e-commerce website needs a facelift is that it looks dated. Your website should offer the functionality and have the aesthetics that customers would expect from a great online store. It should reflect a certain level of professionalism. No customer would like to spend their time and money at an e-commerce site that looks old, worn-out, and dilapidated.
Your e-commerce website needs a facelift it is slow loading
If your e-commerce website takes more than 3-4 seconds to load, you are probably losing customers. In this fast-paced environment, no one likes to wait, especially when they have so many other options to explore. They might just navigate away from your site if it takes too long to load. If your website is sluggish and difficult to navigate, the customers would definitely go elsewhere to make a purchase.
Decreasing organic traffic
If your e-commerce website is experiencing a drop in organic traffic, it needs an upgrade. Google keeps updating its algorithm to provide searchers with the best possible experience. If you are not keeping up with the changes, chances are that your website’s page rank will drop.
Poor user experience is a vital sign that your e-commerce website needs a facelift.
Your website should provide a smooth and simplified shopping experience. It should not take long to find the products and make a purchase. A survey has shown that 88% of online shoppers will not return to a website after a bad user experience. Also, it has been shown that for every dollar spent on providing a good user experience, businesses receive $100 in return. Customers would prefer to purchase from a website that is more convenient when the price of the products they offer is equal. So, it is worth upgrading your website to offer a great user experience to your customers.
High cart abandonment rate
Globally, the average cart abandonment rate is about 70%, which is an average of 48 studies with results ranging from 56% to 81%. This means, only three out of ten customers who add products to their cart complete their purchase. If your e-commerce website has a high cart abandonment rate, you should consider evaluating your product catalog, the design of the store, and the checkout process. If the customer faces any issue throughout the shopping process, they might just drop off in the middle of making a purchase and never return.
The checkout process is not convenient
The shopping process should be easy, convenient, efficient, and secure. If the process involves too many steps, there is a great chance that the customer will not complete the purchase.
Do you think your e-commerce website suffers from these problems? If yes, you should update it right away. You should constantly update your e-commerce website to stay on top of the latest technologies and market trends that will help you grow your business and outperform the competition.