Generative Engine Optimization

local search blueprint

The Local Search Blueprint For Home Service Pros

by John Moffitt
June 9, 2026

The Local Search Blueprint: How Home Service Pros Dominate the Map and Capture Missing Leads If you install generators, handle emergency plumbing calls, or runRead More »The Local Search Blueprint For Home Service Pros

Zero-Click Pivot

The Zero-Click Pivot: How Local Service Businesses Win in the Age of AI Search

by John Moffitt
May 15, 2026May 15, 2026

Zero-click online searches are the new normal. How should local businesses react? If you’ve noticed fewer clicks to your website lately, you’re not imagining it.Read More »The Zero-Click Pivot: How Local Service Businesses Win in the Age of AI Search