Here are some important SEO Tips for Alexa
SEO for voice-activated searches can drive traffic to your website. While Google’s Voice Assistant is the most popular voice search tool there are others too. These include Amazon’s Alexa, Microsoft’s Cortana, and of course, Apple’s Siri. Here are some SEO tips for Alexa that will help drive more customers to your business.
SEO Techniques to Benefit from Voice Search in 2020
- Searchers use long tail keywords – The nature of voice search is such that searchers invariably use longer and more detailed search terms, resulting in a more targeted search. This creates a huge opportunity, indeed a necessity, to fine-tune content by adding relevant long tail key phrases. Businesses with existing content on blogs and product pages should tweak it so the content closely reflects a prospect’s intent. Local brick and mortar businesses are well positioned to benefit from a rise in the use of voice for search. Brands, type of business, user requirements, and location are commonly present in voice-activated search. It’s easy to see how this can help restaurants, franchises, retailers, fast food joints, automotive shops, etc. rank above competition.
- Adding context to the keywords targeting search queries – This means that website owners need to put some thought into the way searchers construct oral searches. It’s not much different from textual searches. The main difference being that voice searches are a little more elaborate, and may be a little casual in tone. We tend to speak “naturally” but more thoughtful when typing. With data about which voice-activated searches are driving traffic to a website, it will become easier to construct the most relevant keyphrases and insert them naturally into the content.
- Mobile-friendly websites – This is a big piece of SEO meant for targeting voice-based searches in 2020. Most of the voice searches are happening on mobile devices, and it is therefore essential that in order to rank, a website has to be mobile friendly. The pages have to open quickly, and the website has to render completely and elegantly on smartphones and tablets.
SEO Tips for Amazon Alexa
Alexa, the voice-powered virtual assistant developed by Amazon, has opened up opportunities for businesses to get a leg up over their competitors. It’s fascinating how a simple understanding of how Alexa works can boost a business’s bottom line. The main points you need to know include:
- The keywords driving the first sale are important – As with voice-driven SEO in general, SEO for Alexa depends on some commonsense-based choice of keywords. Searchers will use price, size, color, reviews, technology, and brand-name in the searches. Weave content around these. More importantly, you’re far better placed than competitors if your product is already selling well. This is because such a product could become the default result on Alexa. What’s more, it will continue to retain a top spot for further purchases by the same customer.
- Manage inventory size – Managing inventory of products listed on Amazon Prime allows businesses to ensure quick and smooth deliveries. Ideally, your products should be available in as many distribution centers as possible close to your target market. Timely deliveries result in satisfied customers who are then likelier to leave behind positive reviews. This has a direct bearing on Alexa searches that invoke positive reviews.
- General SEO tips for Amazon – Optimizing content on Amazon for SEO is essential for ranking high via voice search. Content already ranking high through text searches has a better chance of doing well on voice-activated search results. Amazon allows users to filter search results. Businesses must ensure that their listings carry all the attributes that searchers can use to narrow down the results. Sellers must judiciously utilize the structured keyword space at the backend of product listings and add as many relevant keywords as possible.
Stats and Data About Voice-Activated Search
The following statistics offer insight that can be useful when strategizing for voice-based searches.
- By the end of this year, 2020, one in three searches will be conducted without accessing a screen and one out of two searches will be a voice-generated search.
- By 2022, more than half the households in the U.S will own a smart speaker (Forest Research).
- Already there are more than a billion voice searches happening per month in the U.S.
- According to Google, more than 70% of those who own voice-activated speakers use them almost daily.
- Voice-based searches on mobiles are thrice as likely to have a location-based intent as compared to textual searches.
- Millennials are the largest demographic using voice for search. 4 out of 10 millennials use voice for search.
- 8 out of 10 Amazon Alexa users subscribe to Amazon Prime.
- By 2022, sales generated through voice search will exceed $40 billion.
- Pages that appear for voice-based searches load 50% faster than other pages.
- Social shares have a positive influence on a page’s chances of appearing high for voice searches.
- Simple and concise answers for voice-based queries do better. Content needs to be structured keeping this in mind.
- Long-form content, with more than 2,000 words, is favored by the algorithms for voice search.
- The top ten keywords used in voice search are – how, what, best, the, is, where, can, top, easy, when, and why.
If you’re a service based company looking to take advantage of the voice search wave, you can get tips for voice search here.