These social media trends will have an impact in 2022
Social media platforms continually evolve with added features, updated algorithms and better user experience. If you’re a business owner using social media as a marketing strategy, you should update your social media policy regularly. Otherwise, you won’t stay relevant and suffer reduced ROI on your social media marketing investment. Here are some social media trends that are going to rule 2022.
Paid advertising is a growing social media trend
If you have still not jumped on the paid advertising bandwagon, you might have to it now. Paid advertising will continue to grow in 2022. You can’t ignore it, particularly if social media is an important source of traffic for you. Today, social media networks are showing organic content less. That’s one reason why your content may not be reaching your intended audience despite your best efforts. In 2022, you must consider making social media ads a part of your digital marketing strategy.
Over the years, the interest and engagement with Augmented Reality has increased significantly. AR has become extremely popular as a way to interact with brands and try out their products. In 2022, Augmented Reality would become the customers’ preferred way to test products before purchase. It has been shown that Augmented Reality can improve Click-Through-Rates to purchase by up to 33%.
Both large and small brands are increasingly tapping into the influencer space. By 2022, the market is expected to be worth more than $15 billion. With the advent and proliferation of creative tools, there is a whole new kind of influencers that have emerged. Influencers creators and artists. They are different from the traditional influencers in the sense that they use their creativity to produce original materials from these tools. They show your audience the benefit of a solution through their creativity.
Social commerce is one thing you will not be able to ignore in 2022. In recent years, social commerce i.e., enabling the customers to make purchases directly via social media has become very popular. The biggest jump was seen in the last two years owing to the COVID-19 pandemic. In 2020, social commerce generated almost $474.8 billion in revenue, which accounts for an almost 40 percent surge in sales. Social commerce is expected to grow at a compound annual growth rate (CAGR) from 2021-2028. The revenues from social commerce are expected to touch $3.37 trillion dollars by 2028. If you are not already using platforms such as Facebook and Instagram for selling directly to customers, you must get started in 2022.
Short form content
Short form content will rule the hearts of the audience in 2022 as well. Instagram Reels, TikTok, Facebook stories and similar snackable pieces of content have become the preferred means of engaging the audience and educating them about the brand. With shrinking attention spans and people spending more and more time on social media just to kill boredom, the popularity of short form content will continue to grow even in the coming years. According to HubSpot, “64% of marketers plan to leverage more short-form videos in 2022. Snackable content has been proven effective, so these short-form videos will likely be brief, engaging, digestible pieces of content that span across social channel.”
By 2025, there will be 4.41 billion active social media users. So, in order to succeed in today’s digital landscape, it is very important to continually upgrade your social media management strategies and keep up with the trends. For a business owner, running a social media campaign without professional help is becoming increasingly difficult. It is in your best interest to have an experienced and dedicated social media professional managing your social media presence.
We can help your company take advantage of these trends. Find out how today!