AI is transforming everything around us. Your smartphone uses AI to power real-time navigation, facial recognition, and voice assistants. Amazon uses AI to recommend products. Gmail uses AI to write parts of your email. Text editors such as Grammarly use AI to autocorrect your text. The potential of AI and social media marketing is limitless.
Businesses can use the power of AI in almost every function. In 2018, McKinsey published a report which stated that the greatest potential value impact of using AI is in marketing and sales. Today, AI is being used to overcome the many challenges marketers face. One such challenge is keeping up with the evolving social media algorithms and trends. AI is being used to manage social media platforms effectively.
Social media marketers are using AI to choose the right social media strategy, create content, track audience behavior, analyze results, and perform many other cumbersome tasks.
Social Media AI Facts
- The global artificial intelligence in social media market size was valued at $992.7 million in 2021, and is projected to reach $12 billion by 2031, growing at a CAGR of 28.7% from 2022 to 2031.
- More than 80% of industry experts integrate some form of AI technology into their online marketing activities.
- The increased use of AI tools is expected to boost demand for AI in social media. For example, in 2022, Cadbury launched an initiative to allow small business owners to create free advertisements using an AI tool that uses a celebrity’s face and voice
- Almost half of the consumers in the US opined that neither generative AI (algorithms capable of generating realistic content such as text, images, or audio from the given data) nor Photoshop should be used in social media posts with commercial purposes. This shows some level of customer skepticism when it comes to AI-powered content.
AI and social media marketing
Content generation and management
Creating content for the different social media platforms is one of the most time-consuming and cumbersome tasks that social media marketing teams have to perform. Social media AI tools can learn what kind of content appeals to your target audience and then create posts with relevant hashtags and links in a matter of minutes. AI tools can analyze past content and the brand’s messaging guidelines to ensure that the language and tone are consistent across all social media platforms. AI can also help with language translation and localization of the content.
Social media ads
Pay-per-click is an effective but expensive form of online advertising. Each time a prospective customer clicks on your ad, you have to pay a fee, so the goal is to make the most from every dollar spent on the ad. Artificial intelligence can help create effective social media ads and find ways to optimize your PPC. AI tools can even comb through competitor data by tracking their reach, engagement rates, etc.
If you feel that your smartphone is always listening to you, it is probably true. You Google a product and within minutes you will see that product on your social media feed. Social media AI tools offer social listening features that help businesses get insights that mention and relate to their product/services, brands, or competitors. These tools analyze social media posts and listen to what is being said about you. Based on this, they find ways to attract more customers.
Social Chatbots
A social Chatbot can give a real boost to your customer support by considerably reducing response times. AI tools can learn from past interactions with customers and improve their responses. In case the Chatbot is unable to help, it can direct the customer to a customer support executive. This is particularly beneficial for social media influencers that have to respond to hundreds of queries each day.
There are various other ways that AI has impacted social media management. However, it is important to note that while can be a great asset, it can never replace a human. AI can simplify tasks and make things more efficient for a social media manager but it can in no way replace them.