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SEO in 2020 – A Peek into the Future

SEO in 2020 – Voice Search, Knowledge Graph and More

SEO in 2020By 2020, we will have entered an age of screen-less searches. Over the next four years, 30%-50% of our searches will be through voice and will not require a screen. According to Garter & ComScore. That, briefly, is Google Search in 2020. Voice comes with some very distinct advantages, but will make SEO a much harder task. It is easier to utter instructions instead of typing them. Voice search returns an answer to the question instead of links from which one may choose. The answers are as precise as they can be. What this means is that Google will focus more on answering queries instead of providing links. In fact there is already evidence of this with Google rankbrain and what is often referred to as “position 0” (an answer above all other results)

SEO, as we know today, will be alive and kicking even in 2020. Search engines will continue with their “day jobs” of indexing sites.  We will still be using search to sort out information and sources of information. Not all searches are purchase-driven. Search will continue as a giant index striving to return spam-free relevant results. SEO will drive organic rankings. If ranking for keywords and staying there is difficult now, it will only become more difficult in the future. Social media will become an even bigger influence for organic search. Article directories, forum signatures, and other similar tactics will be buried for good. In fact, ranking for targeted key phrases will become very difficult. The algorithms will rank you for content, for engagement, and the value of your brand. Trying to rank on the strength of keywords will be next to impossible, unless the content drives engagement.

App integration into the overall consumer experience will increase. Google is looking for ways to incorporate apps into the search results. The focus on creating a satisfying mobile experience through responsive sites and apps will influence how search operates in 2020.

Google’s desire to provide answers to questions instead of links to websites is already a challenge for businesses. Those challenges will grow significantly by 2020. Google launched Knowledge Graph in 2012 with the purpose of eventually answering specific questions by users, especially local users. Your business will be competing against Google itself in addition to your brick and mortar competitors. This may lead to stiffer competition in PPC marketing, making it more expensive to bid on popular keywords.  That may deliver an all-round boost to PPC players – including social media giants Facebook and Twitter.

 By 2020, search algorithms will have acquired a degree of sophistication that will decrease their dependence on backlinks. Consequently, the value of links as a ranking factor may diminish. Links will matter to direct users from one site to another and for brand awareness, but their influence as a ranking factor could well plummet.

 Search will respond to great content and businesses will have to get creative with content marketing to make up for loss of traffic to Google providing answers, a decrease in the value of links, and of course voice search.

Here are some steps to take now that can help your business compete in search in 2020.

  1. Content, content, content. Google is looking for the best answer to a user query. Your challenge is to become the company that provides that answer. Knowledge Graph currently does not answer questions pertaining to local companies, although Google Maps does. By 2020, it is quite possible that questions with a local bent will be handled by Knowledge graph.
  2. Use long tale keywords wherever possible. People aren’t robots, they ask questions in conversational language. If your content reflects normal conversations, you’re ahead of the game.
  3. SEO all your pages. If you’re a landscape supply store and only optimize your home page, you may get lucky and show up in a search for “landscape supply company near me.” If someone asks “mulch supplies near me” you’re probably out of luck unless your mulch page shines with proper placement of keywords, good Meta tags, etc.
  4. Provide answers to specific questions.  Google wants to provide the best, most accurate answer to a searches question.  Write content that is geared towards specific questions.  Structure your content in a friendly, easy to read manner. . 

The way forward is to deliver as personalized an experience as possible. Search is already highly local and this will continue. Focusing efforts on reaching out to a local audience, even for businesses operating out of multiple locations, is the best way forward to compete for positions on SERPs. We are local search experts. Reach out to us with any questions at 203-882-0171.

 

7 thoughts on “SEO in 2020 – A Peek into the Future”

  1. I definitely agree with your predictions for SEO in 2020.
    As more and more people get newer phones with voice assistants like Siri or Bixby it is just a matter of time before the general public sees the utilization of those. Maybe in the far future, we only need an in-ear microphone with an assistant that is soo smart that it can do almost everything by only chatting to it.
    thanks for the article, it was very interesting to read and to think about what will come, but in the end no one knows what’s coming.

    best regards,
    Elias Aidoudi
    Naevias SEO

  2. I agree, we’re geared towards voice search in the future. Although, it is much simpler to talk than write, voice search will definitely impose some challenges as it is a new avenue to explore. Thanks for sharing your steps on how to better compete in searches, will surely put this to application.

  3. Everything will be paid 🙂 but you are right a lot is said about voice search, but something I feel that the information Google collects about the user will also affect the results

  4. Amazing Content i just found this in 2020 !! hope i found this before 2020 arrives but you wrote amazing Content for SEO , thank you For sharing Keep sharing more & Best Ideas For SEO

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