Managing a local business isn’t the easiest thing to do, especially when you’re only starting and trying to build a brand image. Even if you sell the best products or services, people won’t learn about you unless you market your business well.
Are you struggling to generate new leads or keep old customers? You need to apply proven marketing techniques to improve your visibility online.
In this article, we’ll uncover how local businesses can maximize their online presence to find loyal customers and increase profits. Here are the top strategies to help expand your customer base in 2023.
Five Strategies a Local Business Should Utilize in 2023
Local SEO
Google launched local SEO to allow local businesses to compete with international counterparts. So, when people start searching for service providers like realtors, plumbers, or restaurants, Google will make location-based results more visible.
In 2020, 93% of consumers used internet searches to find a local business such as “restaurants near me” or “plumber in my city.” Why does this matter? As you create content for your website, blog, or social media, try to improve your search results for geo-based content so potential customers can find you.
Social Media Marketing
Small business owners can leverage social media marketing to generate more leads at a minimal cost. All you need to invest is time and effort on the right social media platforms, and you can reap the benefits soon.
So, build your social media presence on channels where your target customers are most active. Select your brand voice and develop it. Consistently make engaging posts on social media and use eye-catching visuals to attract people.
Use popular hashtags in your posts to reach larger audiences and build a wider following. You can also include your website links in your posts to drive social media traffic to your website.
A Local Business Should Explore Ecommerce
Ecommerce Marketing is another solid strategy for growing your customers in 2023. Set up an online store to facilitate online purchases while using social media marketing, paid advertising, and email marketing to drive sales.
Develop a winning sales strategy and deploy optimization to attract more visitors to your online shop. Reward customer loyalty often and actively engages with customers to retain them for longer.
Video Marketing
If there’s any time to step up your video strategy to increase your online visibility, it is now. Over 3.5 billion people consume video content daily, which is expected to rise in 2023. That’s because videos can successfully engage audiences longer than static images or written text.
So, how do you implement video marketing for your business? Create more informative content through explainer videos so that consumers can learn about your products and services.
Connect and appeal to a wide range of audiences using video content. Share more videos as your social media content by leveraging Instagram Reels and TikTok for video content creation.
Google Business Profile
Google Business Profile (GMB) is the latest strategy developed by Google to improve local SEO. It focuses on the user’s search intent to provide results based on the user’s search.
When someone searches on Google for a business or place near them, they will see local results in Search and Maps. For example, if you search for “Italian restaurant” on your phone, you might find nearby local restaurants like the ones you want.
Set up your Google Business profile to improve your business’s local ranking. Make sure you fill up your business profile with sufficient information, and if there are changes, update regularly. Making a new post periodically will boost your profile listing so more customers can find you.
Are you ready to take your digital marketing game to the next level? We offer result-oriented SEO and social media marketing services to help local businesses generate more leads and increase sales. Contact our SEO experts today to get your website on the first page of Google and win targeted customers.