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SEO Spam and Local Search Ranking

SEO Spam
Is Your Business a Victim of SEO Spam? SEO spam is an example of negative SEO that blackhat SEO practitioners can deploy successfully against competitors and sometimes, even for their clients. When discovered by the search engines, the activity invites penalties. These could range from plummeting rankings to a sitewide ban. You can face a loss of income and many lost opportunities. Often, you have to rebuild your online reputation from scratch. SEO spam is insidious, it’s a sneak attack. Read more […] […]

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Local SEO Tasks That Are Ongoing Processes

Local SEO ongoing
Six tasks in that make local SEO an ongoing process. We’ve been in the Search Engine Optimization business for several years now. Occasionally, we get a call from a SEO client we helped several years ago. The call goes something like “Our rank on the search page has dropped. Can you do a couple things to get it back up?”. Well, yes, we could but it may not help and if it does help, it won’t be for long.   There are one-off strategies that will help a website rank higher. One Read more […] […]

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Local Reviews in 2019 and Their Growing Impact on Your Business

Local reviews
Local Reviews impact continues to grow. Following the study into SEO by Moz which showed that reviews have increased their influence in 2018,  Bright Local has announced its own study, which goes a step further.  The consumer study, first commissioned in 2010 goes into more depth, finding out what reviews really mean to customers and what affect that has for businesses. The facts and figures gives simple suggestions for shaping your local review strategy in 2019 and beyond. Our summary Read more […] […]

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2018 Local Search Ranking Factors Released

Local Search Ranking Factors
The Moz 2018 local search ranking factors study is out Updated for 2018, the Moz Local Search Ranking Study is the most comprehensive, valued study into local search. It gives a strong indication of what SEO strategies are working now and what should work in the coming year. The rankings are an aggregate of factors that leading SEO experts believe were the most important factors to consider in 2018.   So what should you be spending your time on for local search success in 2019?  Read more […] […]

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7 SEO Tools for Local Businesses

SEO Tools for Local Businesses
7 SEO tools for local businesses that want to do it themselves. If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get into the process of optimizing content for search and benefiting from the results, you’ll be happy that you did. Search Engine Optimization (SEO) is painstaking work.  That’s why many business owners leave it to a professional. But for Read more […] […]

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Local Service Ads – Are They Worth Investing In?

local service ads
Local service ads may be an affordable way to jump to the top of a Google search page. Local Service Ads is a product designed by Google specifically for local business leads.  Originally called “home service ads”, it has since grown to encompass many more services and locations. These ads work well because they target people already poised for action, local searchers. Google local service ads differ from traditional Google ads several ways: You pay only for qualified leads not clicks Read more […] […]

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Keyword Research – 5 Common Mistakes Local Businesses Should Avoid

keyword research
Keyword research is still a pivotal piece of SEO   Keyword research is one of the essential building blocks of effective SEO. If you seek organic traffic or even if you want your PPC ads to work, you need to be spot on with the choice of keywords, it’s that simple. You’re going to need to weave those keywords into the content, and possibly weave content around the keywords. Yes, there’s a difference between the two.Whatever you do, you need to begin by choosing the right keywords Read more […] […]

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Fake Ransomware Scam on the Rise

Fake ransomware
Fake ransomware is costing businesses plenty. As IT systems become more advanced, so too do the hackers that try to infiltrate them.  Ransomware, the act of blocking access to files, or a whole computer/network until a ransom is paid, has grown extensively over the past few years. Now fake ransomware is having a financial cost to businesses as well. According to a study by security firm Kaspersky, a business is attacked by ransomware worldwide every 40 seconds.  There have been several Read more […] […]

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Meta Tags for Local SEO – The Essential Guide

Meta Tags and Local SEO
Proper meta tags are a crucial element for local SEO Meta tags are invisible tags that search engines use to determine the meaning of a web page. Meta tags have significant influence on SEO, especially local SEO. This is due in part to the indifference many local web designers have towards meta tags.  They are crucial to validating the relevance of title, keywords, and the short meta description to the rest of the content. They inform readers about what to expect from your page. More importantly, Read more […] […]

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5 Ways to Get More Calls from Google my Business

If you want to get more calls, Google my Business is a great place to look. Google makes it easy to call local businesses People searching for local searches are often primed to take action But none of this guarantees that they will call you.  So what can you do to get more calls from Google my Business?   1. Add your opening hours This is really simple but people do leave this section blank so I have included it.  Google will show listings that are open over ones that Read more […] […]

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