The latest online marketing news & opinion that matters to You

Landscapers, swimming pool service companies, golf courses, ski resorts. What do they all have in common? Their businesses and activity is dictated by the season. Each of these businesses, and others, have entire months when business is not coming in. In terms of online marketing, what steps should a seasonal business take to leverage the downtime in the off season and to maximize profits when business is in season? Unfortunately, many owners of a seasonal business don’t do much at all. They exhale Read more […]

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How a start up can leverage a social media marketing campaign When it comes to social media marketing, startups, especially those that are operating on a limited budget, can use all the help they can get. A well run social media campaign can help a new business drum up interest, generate customers, and make sales. Social media offers an avenue for startups to capture some space in the minds of their audiences and from there make their way to their wallets. Startups have an important advantage. Read more […]

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How long should it take for your local SEO efforts to show results? One of the first questions business owners ask before starting with local SEO is “how long will it take”.  It’s important to remember that it takes time for good SEO to take effect, but exactly how long can you expect to wait before you start seeing results? There’s no “one size fits all” rule for SEO.  When you start seeing a return on investment can depend on a variety of factors, from the age of your business, Read more […]

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Small business owners and webmasters often forget SEO when building a new website The process of optimizing a website for the search engines begins with the first letters of code that get written for the site. SEO (search engine optimization) is not an afterthought. It has to be planned for and implemented from the very beginning. While many webmasters and ecommerce store owners know this, they still make mistakes. Or worse still, they ignore it. Mistakes made in implementing search engine Read more […]

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Hibu is an international company offering website design and online marketing services for local businesses big and small.  Operated by the Yellow Pages, Hibu relies on the brand of its parent company for trust.  Used by thousands of businesses across the world, you would be forgiven for thinking Hibu is your one-stop solution to your online marketing needs.  However Hibu isn’t necessarily the answer to all of your problems.  Take a look at our Hibu website review to learn more. We’ve spoken Read more […]

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Product SEO Can Bring Huge Rewards for Small Businesses If you’re running an e-commerce website, you need to ensure that each and every page on your website fulfills SEO criteria that search engines look for and reward. The difference between an unoptimized page and an optimized one is obvious; more successfully completed transactions and more money in your pocket. An ecommerce site optimized for the search engines generates more traffic and engages visitors, increasing their chances of becoming Read more […]

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Penguin 4.0 is Live For the uninitiated, Google released search algorithm update Penguin 1.0 in April of 2012. It was designed to clean up Google search pages that had been littered by spammy websites. Spammy sites are marked by keyword packed, worthless content that has no practical or informative use to the visitor.  Google’s goal has always been to show the best, most useful results on their search pages. Penguin, and its predecessor Panda, have effectively relegated these spammy sites to Read more […]

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A well-oiled sales funnel needs a properly set-up CRM A properly fine-tuned sales funnel gently nudges leads and prospects into becoming customers, and then, hopefully clients. The online funnel comprises different stages, and with the right tools at your disposal, you can optimize the performance of each stage in the buying cycle. Many sales funnel or customer relationship management tools (CRM) are offered for a price. However, if you look hard enough, there are many great online tools that Read more […]

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Google Image Search is a vastly underrated search platform The short answer to the question posed in the title of this post is that everyone can benefit from ranking in Google image search. If you have a website or a blog, then with a little due diligence you can generate very useful supplementary traffic via Google image search. And if you can rank for a search term on Google image search, then your website will likely experience a surge of traffic. If you rank for more than one such term, image Read more […]

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The web is a big place. In order for your business to have a voice and stand-out from the rest, you need to brand it effectively online. Ultimately, the responsibility for a brand’s web presence is the business owner’s, whether or not you employ a marketing agency. How can this be done?   Not by a click of your fingers, that’s for sure! In this article, we’ll explore several straightforward ways to brand your business online, building up your identity, uniqueness and ultimately Read more […]

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