The latest online marketing news & opinion that matters to You

Product SEO Can Bring Huge Rewards for Small Businesses If you’re running an e-commerce website, you need to ensure that each and every page on your website fulfills SEO criteria that search engines look for and reward. The difference between an unoptimized page and an optimized one is obvious; more successfully completed transactions and more money in your pocket. An ecommerce site optimized for the search engines generates more traffic and engages visitors, increasing their chances of becoming Read more […]

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Penguin 4.0 is Live For the uninitiated, Google released search algorithm update Penguin 1.0 in April of 2012. It was designed to clean up Google search pages that had been littered by spammy websites. Spammy sites are marked by keyword packed, worthless content that has no practical or informative use to the visitor.  Google’s goal has always been to show the best, most useful results on their search pages. Penguin, and its predecessor Panda, have effectively relegated these spammy sites to Read more […]

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A well-oiled sales funnel needs a properly set-up CRM A properly fine-tuned sales funnel gently nudges leads and prospects into becoming customers, and then, hopefully clients. The online funnel comprises different stages, and with the right tools at your disposal, you can optimize the performance of each stage in the buying cycle. Many sales funnel or customer relationship management tools (CRM) are offered for a price. However, if you look hard enough, there are many great online tools that Read more […]

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Google Image Search is a vastly underrated search platform The short answer to the question posed in the title of this post is that everyone can benefit from ranking in Google image search. If you have a website or a blog, then with a little due diligence you can generate very useful supplementary traffic via Google image search. And if you can rank for a search term on Google image search, then your website will likely experience a surge of traffic. If you rank for more than one such term, image Read more […]

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The web is a big place. In order for your business to have a voice and stand-out from the rest, you need to brand it effectively online. Ultimately, the responsibility for a brand’s web presence is the business owner’s, whether or not you employ a marketing agency. How can this be done?   Not by a click of your fingers, that’s for sure! In this article, we’ll explore several straightforward ways to brand your business online, building up your identity, uniqueness and ultimately Read more […]

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There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online.  They know that to be seen as a serious contender in today’s market, they need to not online have a presence on the internet, but be active in their online marketing efforts. Buy simply being online isn’t enough to guarantee an increase in business. Have you invested in web marketing but are yet to see any results?  YOUR NOT ALONE!   Why Your Web Marketing Isn’t Read more […]

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With so much content being published on Facebook every day, it’s no surprise that your posts should get lost in the crowd so easily. Over the past few years Facebook has been continually introducing updates to lower post reach, in favor of those that pay for ads. It’s not unusual for a business with 1,000 fans for example, to reach only 2% of their fans with a status update.  Despite the fact that Facebook still remains the largest social network by a clear mile, it has led many businesses Read more […]

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We are often told that to be successful online we need to embrace content marketing.  Content marketing helps aid your site’s SEO, gives you an outlet to promote our business and gives people a reason to stay on your website. Many of us heed this advice, only to find that we get nothing out of it.  If you have taken up content marketing only to find little or no return, you’re not alone. A 2014 study from Content Marketing Trends found that just 9% of b2b marketers found their content marketing Read more […]

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